Jo Fifield’s Quiltmobile


One of the best parts of my job is receiving letters and photos from American Quilter magazine readers. Jo Fifield of Bellevue, Iowa, enjoyed the article “Amazing Endeavors: Quilt My Ride” by Iris Frank in the May 2012 issue of AQ, and wrote to me about her Quiltmobile:

“In the March 2012 issue, you published the article “Quilters Take to the Streets,” about vinyl quilt-pattern wraps that were put on utility boxes in Missoula, Montana. My best friend happens to be Lorinda Lie, a member of that group. While she was talking to me about what they were doing, I decided I would put a wrap on my new red Nissan Cube. The designer (William Bruggeman from Primo Wrap in Dubuque, Iowa) suggested the “My car drove thru the clothesline” approach. We laid some of my own quilts out on the ground with the folds in them. Then Bill got up on a ladder and took some pictures for the sides of the car. The back took a little longer. We tried different quilts on the back but they all looked flat. Finally, in desperation I grabbed a bunch of 1” paper-pieced hexagon flowers I had basted together and dropped them off to see what Bill could come up with. Again, it was his idea to bunch some of them together and have some of them drifting off.

I own a small quilt shop in Bellevue, Iowa, so I do have my shop name on the Cube’s back door. My Quiltmobile is so much fun to drive—I get lots of stares, lots of waves, and lots of thumbs up. If you are wondering about me, I am 73 years old. I opened my shop in 2002 when I was 63 years old. Actually, my commute to work is the best ever since the shop is the front third of an old limestone building erected in 1856. The building was a grocery store for most of its life with an apartment overhead. When we renovated, we turned the stairway so the building became a two-story townhouse. The wonderful view out our front windows features a city park across the street, then the Mississippi River. Bellevue has a lock and dam so we get to see the barges lock through from early spring to late fall. We also have a lot of eagles in the winter when the rest of the river is frozen over because of the open water below the dam. My email address has always been ‘joquilter’ so that’s what I decided to name my shop (plus the word fabric so people would understand that I sell fabric, not the actual quilts).”

What a great story! Thank you, Jo, for sharing it. And thank you to Joan Tully for taking these photos (that’s Jo in the photo right). If you are an AQS member and missed either of the articles mentioned above, just visit, sign in with your login name and password, and you will have access to the digital versions.

Posted by Christine N. Brown, American Quilter magazine editor-in-chief



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Felicitaciones por gran e ingeniosa idea. Te ha quedado hermoso tu auto. Me gustó.
Congratulations on your great and ingenious idea. You’ve managed to have a nice car. I liked it.


Love the car.


Wonderful, I just wish I lived closer so I could visit.
Congradulations. Barbara

Nancy Gross

Jo, you are an inspiration to us all. Opening your shop at 63. I am 61 now and have always wanted my own shop. You are amazing! Congrats! Love your car!!!